FUK!T Honey - Can we see past the sexy?
My last post about our Man-Find campaign got me to thinking about the development of HIV prevention media campaigns and how they've changed over the years. Before the brainchild that was George W. Bush, there were actually a number of community-based orgs that developed really sexy, provocative ads designed to entice and educate.A D.C. based work group, responding to the alarming rates of HIV among gay and bisexual men in Washington launched a really sexy ad campaign and materials as part of their first project. The ad campaign features a diverse set of models--nude and clothed--wearing condoms, holding condoms...just being downright sexy. My first response is that it's about time; finally...a really sexy condom campaign. (image source)
My second response: Can we see past the sexy? As an admitted horn dog, I acknowledge what happens to me when I see a nice round ass or a hard dick. I have to admit that ads that feature naked men will almost certainly get my attention.
But is that enough? What happens after we get past the sexy? Will these ads serve their intended purpose? What do you think? What makes a condom ad effective?
Here's some video from the FUK!T launch:
Visit Queerclick for the sexy uncensored images.
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Tough to say if it will be effective, but at least someone is talking about safe sex again! The pics on the website are pretty hot too. Made me want to put a condom on and go to town..lol
Anonymous says
The pictures are very hot, but I'm not sure if people even respond to these safe sex campaigns. Most people seem to be making their own decisions about safe sex. For better or worse.
Unknown says
DON'T THINK WE CAN SEE PASS THE SEXY...I FEEL THAT THE PORN INDUSTRY NEED TO ALLOW GAY MEN TO SEE THE ACTORS PUTTING ON A CONDOM...THINK THAT WILL HELP US A LOT!!!